ITALIA PAZZA

ITALIA PAZZA explores a profound and unconventional idea of beauty, which goes beyond aesthetics to embrace ethics, imagination, territory and care. A beauty made of creative madness, of that all-Italian spark capable of going ‘beyond the track’. The Open Call aims to conceive and realise new artist merchandising for Fondazione Italia Patria della Bellezza, through the process of personalising an everyday object. The consumer object becomes a blank canvas on which each artist can work freely, transforming it into a unique piece, the result of personal research and experimentation. The selected projects will be displayed in a pop-up exhibition-event and will become part of a limited edition collection, sold to support the Foundation’s philanthropic aims.